From communication and online work to use for digital content, mobile phones are reshaping every field. The global market for these phones has now exceeded $520 billion annually. In the second quarter of this year, 295.2 million mobile phones were supplied to the global market. This is 1 percent more than the same period last year. A total of 1.18 billion mobile phones may come to the market this year.
More than 250 brands are competing to capture this mobile phone market. The Asia-Pacific region is the largest market for mobile phones. 49 percent of the total supply of mobile phones in the world comes from this market. Next are Europe (18 percent) and North America (14 percent).
Currently, the demand for smartphones is the highest in the mobile phone market. The dominance of Chinese brands in such phone markets is notable. Today’s arrangement with the top 10 mobile phone brands in terms of innovation, consumer demand, popularity and sales.
Samsung (South Korea)
A Samsung smartphone Photo: AFP
The world’s number one mobile phone brand is South Korea’s Samsung. Samsung Company started its journey in 1938. Its contribution to the global market is 19.7 percent. Samsung’s operations are carried out in 80 countries. Outside of South Korea, Samsung has phone manufacturing factories in several other countries, including Vietnam, Brazil, and Indonesia. Samsung’s workforce is about 266,000.
Samsung delivers flagship phones with attractive features and excellent designs to consumers. Due to this, a special class of customers has been created for this phone. Samsung has been jointly selected as the top mobile brand in 2025 with Apple.
In the second quarter of this year, 58 million Samsung phones were launched in the market. It is estimated that this number will reach 300 million this year; from which the revenue could reach $213.3 billion.
Apple (United States)
Apple CEO Tim Cook holds the new iPhone. Photo: AFP
Apple’s journey began in 1976. The contribution of this American smartphone brand to the global market is 15.7 percent.Apple brand phones are in high demand among consumers due to Apple’s interconnected digital systems, including iCloud and Apple Watch. One of the biggest advantages of this phone is its data protection, security, and privacy assurance. Its design is also modern. Apple phones are in the highest demand in Europe and North America.
Apple, along with Samsung, has been ranked as the best mobile brand in 2025.
In the second quarter of 2025, 46.4 million Apple phones were shipped. This number is expected to reach 225 million in 2025; from which revenue could reach $216 billion.
Xiaomi (China)
Xiaomi’s ‘Redmi 14C’ model can run for 42.5 hours on a single charge. Photo: Xiaomi Bangladesh
The dominance of Chinese brands in the current smartphone market is worth mentioning. Xiaomi is the leading Chinese brand. This brand started its journey in 2010. This phone is in great demand in China. Apart from this, there is also a lot of demand in the countries of the Asia Pacific region.
This phone is relatively cheap and has a nice design and charges very quickly. The contribution of this brand’s phones in the global market is 14.4 percent. Xiaomi shipped 42.6 million phones in the second quarter of 2025. This number is expected to reach 155 million in 2025; from which revenue could reach $33.75 billion.
Vivo (China)
Vivo’s Y series smartphones Photo: UNB
Chinese smartphone brand Vivo started its journey in 2009. Its contribution to the global market is 9.2 percent. Vivo phones are in high demand in the Asia Pacific region.
Vivo’s advanced camera technology and stylish design make it attractive to content creators and young users. Vivo phones are in demand in the budget-conscious global market due to their affordable price.
Vivo shipped 27.2 million phones in the second quarter of 2025. This number is expected to reach 65 million in 2025; from which revenue could reach $6.75 billion.
Oppo (China)
Oppo’s various smartphone models can be easily held even with wet hands. File photo: Reuters
Oppo is another Chinese smartphone brand. Its contribution to the market is 8.5 percent. There is a significant demand for this phone, especially in the Asia-Pacific region and Europe.
Oppo’s excellent design and high-quality camera make this phone attractive to fashion-conscious buyers. This phone charges very quickly. This is an additional benefit for those who have to do a lot of work on their phones.
In the second quarter of 2025, Oppo shipped 25.1 million phones. This number is expected to reach 55 million in 2025; from which revenue could exceed $ 6 billion.
OnePlus (China)
OnePlus Nord N30 SE 5G model smartphone. Photo: OnePlus Bangladesh
Another Chinese brand of smartphones is OnePlus. The journey of OnePlus Technology (Shenzhen) Company Limited started in 2013. This brand’s contribution to the global market is 3 percent.
OnePlus phones with high performance at a moderate price do not have to deal with software-related complications. Due to this, the demand for OnePlus brand phones is high among technology-loving customers. This phone offers flagship-quality benefits without a premium cost.
In 2024, 8 million OnePlus phones were shipped. It is expected that this number will reach 10 million in 2025. Along with this, the revenue from it can also reach $2.7 billion.
Realme (China)
A man holds a Realme phone in Beijing, China. File photo: Reuters
The journey of Chinese multinational company Realme began in 2018. Realme brand phones are affordable. These phones are especially designed for playing games on mobile. Due to this, Realme phones are quite popular among young people. Its attractive design also plays a role in attracting buyers.
In 2024, 14 million Realme phones were shipped. In 2025, this number is expected to reach 15 million and the revenue from this is expected to exceed $2 billion.
Motorola (United States)
Moto E7 Plus Image: Taken from Motorola website
The journey of Motorola, a multinational telecommunications company from the United States, began in 1928. Currently, its contribution to the global mobile phone market is 4 percent. Buyers tend to look to Motorola for the right price to get the experience of using an Android phone. Motorola’s foldable design phones also play a big role in attracting buyers.
Motorola supplied 10 million mobile phones to the market in 2024. This number is expected to reach 12 million this year; from which more than $ 1.5 billion can be earned.
Google (United States)
Pixel 10 series smartphone image: Taken from Google’s website
Google’s Pixel series of phones contribute about 2 percent to the global market. The camera quality of Google’s smartphones is quite good. And to get a real experience of using an Android phone easily, customers tend to look to Google’s smartphones. This phone is a good match for the convenience of using various apps based on artificial intelligence (AI) and to avoid software-related complications in the long term.
About 6 million Google phones were launched in the market in 2024. This year, this number is expected to reach 8 million. This could generate $1.27 billion in revenue.
Honor (China)
Honor’s smartphone X5B Plus Image: Courtesy of Honor
Chinese mobile phone brand ‘Honor’. Its contribution to the global market is 3 percent. The owner is the Chinese company Honor Device Company Limited. The company started its journey in 2013 as a sub-brand of Huawei. However, it is now an independent company.
Due to its relatively low price and excellent design, various models of Honor brand phones have become attractive to customers.
In 2024, about 7 million Honor mobile phones came to the market. This year, this number could exceed 9 million. It is expected that the revenue from this will also exceed $1 billion.
Source: GlobalBrandsMagazine.com
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